Post by account_disabled on Feb 28, 2024 7:00:47 GMT
We participated in the webinar organized by SEOZoom with guest Paolo Calicchio , SEO Specialist and trainer at Moca Interactive, and this is what we learned. The SEO audit is a critical phase for anyone who wants to improve the online visibility of their site. Effective preliminary analysis can reveal hidden pitfalls and growth opportunities that might otherwise go unexplored. WATCH THE WEBINAR HERE The Importance of the preliminary SEO audit The preliminary SEO audit is not just a technical check-up ; it is a complex process that requires an in-depth analysis of a website's performance on multiple fronts. From the webinar, we learned that this type of audit focuses on three main aspects: technical analysis, content analysis and competitive analysis.
Checklist to create a preliminary SEO audit Creating a preliminary SEO audit requires a careful review of various aspects of a website to identify Norway Phone Number potential areas for improvement. Below is a checklist to help you get started: Keyword Analysis: Identify the main keywords the site ranks for. Analyze the relevance and search volume of your keywords. Evaluate the competition for your target keywords. Site Structure Verification: Check the ease of navigation of the site. Make sure the URL structure is logical and SEO-friendly. Check for an XML sitemap. Contents optimization: Examine the quality and originality of the content. Make sure your target pages are optimized for relevant keywords.
Check for correct use of H1, H2, etc. tags. SEO Technical Analysis: Check site speed and mobile usability. Check for bad HTTP status codes (404, 301, etc.). Analyze the effectiveness of using structured data. Image Optimization: Make sure all images have descriptive ALT attributes. Check the weight of your images and optimize them to reduce loading times. Link Building and Internal Links: Analyze the site's backlink profile. Evaluate the quality and relevance of backlinks. Check internal link optimization and use of relevant anchor texts. Security and Privacy: Make sure the site uses HTTPS. Check the presence and correctness of privacy policies and terms of service. (Optional) Social Media and Online Presence: Review social media integration and activity across key channels. Valuta la coerenza del marchio e la presenza online.
Checklist to create a preliminary SEO audit Creating a preliminary SEO audit requires a careful review of various aspects of a website to identify Norway Phone Number potential areas for improvement. Below is a checklist to help you get started: Keyword Analysis: Identify the main keywords the site ranks for. Analyze the relevance and search volume of your keywords. Evaluate the competition for your target keywords. Site Structure Verification: Check the ease of navigation of the site. Make sure the URL structure is logical and SEO-friendly. Check for an XML sitemap. Contents optimization: Examine the quality and originality of the content. Make sure your target pages are optimized for relevant keywords.
Check for correct use of H1, H2, etc. tags. SEO Technical Analysis: Check site speed and mobile usability. Check for bad HTTP status codes (404, 301, etc.). Analyze the effectiveness of using structured data. Image Optimization: Make sure all images have descriptive ALT attributes. Check the weight of your images and optimize them to reduce loading times. Link Building and Internal Links: Analyze the site's backlink profile. Evaluate the quality and relevance of backlinks. Check internal link optimization and use of relevant anchor texts. Security and Privacy: Make sure the site uses HTTPS. Check the presence and correctness of privacy policies and terms of service. (Optional) Social Media and Online Presence: Review social media integration and activity across key channels. Valuta la coerenza del marchio e la presenza online.
